Website design agency for EdTech
Your website is your best salesperson. Right now, it may not be picking up. We design EdTech websites that convert more and lose zero organic traffic because conversion design and SEO preservation run in two parallel lanes, never one after the other.
Free 30-minute audit. No commitment. You keep the findings either way.
The redesign roulette: prettier, or punished.
Most EdTech redesigns end one of two ways. The site gets prettier and converts less, because the redesign answered questions nobody's buyers were asking. Or it gets rebuilt and the traffic evaporates; one study of redesign disasters found sites losing the majority of their organic traffic post-launch when redirects and content parity are treated as afterthoughts. Either way, the invoice is the same and the board asks why.
Two lanes from day one. Launch needs both green.
Conversion design and SEO preservation run in parallel through the whole build, and that is what "loses zero traffic" actually means as a process.
Every page answers a committee question before it asks for anything. Demo flows, pricing pages and mobile journeys are designed as conversion surfaces, not brochures.
Rankings are an asset with a balance sheet. Lane two audits every URL that earns traffic, maps its redirect, preserves its content, and verifies the migration against real Search Console data before launch day.
Concrete, page-level, verifiable, not a vibe.
Redirect map
Every legacy URL mapped one-to-one, validated with crawl data. Nothing 404s, nothing chains, nothing gets left to the CMS default.
Content parity
Every ranking page's content accounted for in the new IA: merged intentionally, trimmed deliberately, never lost accidentally.
Metadata & schema
Titles, descriptions and structured data rebuilt per page type, validated before launch, so the rich results survive the migration.
Post-launch monitoring
Thirty days of Search Console and analytics watching: rankings, coverage, speed and conversion baselines, reported against the pre-launch snapshot.
Research to launch, with both lanes running throughout.
Buyer interviews, analytics audit, message architecture
What the committee needs to hear, in what order. Lane two audits every URL that earns traffic and drafts the redirect inventory.
Conversion-first layouts, content parity locked
Every template designed around a demo decision. Lane two locks content parity page by page: merged or trimmed, never lost.
Static build, full checklist, monitored launch
Performance-first build, redirect map live, metadata and schema validated. Launch with a 30-day monitoring window on rankings and conversions.
Conversion up, traffic preserved: both measured, both reported.
Demo requests and sign-ups per visitor, measured against the pre-launch baseline for 30 days and beyond, the lane-one number.
Organic sessions and rankings versus the pre-launch snapshot, the lane-two number. A redesign that converts more while losing traffic has traded assets; ours keeps both curves.
A 30-day monitoring window reports both curves against the snapshot, so the board sees what the rebuild protected, not just what it changed.
A rebuild pays when there is something to protect or create.
It is for you if
- You have organic traffic worth protecting, or pipeline worth creating
- Your current site cannot express your positioning or carry a committee
- Decision-makers can stay in the room for six weeks
It is not for you if
- Your site is fine and the funnel is the problem; CRO beats redesign
- You want a moodboard exercise; we design from messaging, not vibes
- Nobody owns content decisions during the build
Retainers run $6,000 to $18,000 per month, published here and in every audit, before any call. No range, no engagement: that is the rule.
Website design for EdTech is the Conversion brick of EdukableOS, the operating system behind every service we run. See how the twelve services connect, and how this one combines with CRO and brand strategy.
Questions founders ask before investing.
Answered straight. Yours is not here? Ask it on the audit call.
Deeper reads: Websites for K-12 →·Websites for school operations →·Websites for virtual classrooms →
How much does an EdTech website redesign cost?
Redesigns run inside a retainer of $6,000 to $18,000 per month, with most sites shipping in six weeks. The teardown call gives you the honest split first: how much of your problem is design, how much is traffic you would lose to a careless rebuild, and which one pays back first.
What is the Two-Lane Process?
Redesigns usually fail in one of two ways: the site gets prettier and converts less, or it gets rebuilt and the organic traffic evaporates. So we run two lanes in parallel from day one (lane one designs for conversion, lane two preserves every drop of SEO equity) and launch only when both are green. Neither lane waits for the other.
Will a redesign hurt our SEO?
A careless one will: page-by-page redirects missing, content trimmed to sound punchy, structure flattened. That is lane two’s entire job: redirect map, content parity and a pre-launch checklist verified against Search Console data. You should expect to keep your traffic, and we measure it after launch to prove it.
How long does a redesign take?
Six weeks from kickoff to launch: research, messaging, wireframes, design, build, SEO QA, launch. Longer timelines usually mean decisions are queuing; we keep the decision-makers in the room so the queue stays short.
What platform do you build on?
Astro for static, performance-first builds, the same stack this site runs on. No page-builder bloat, sub-second loads and a JS budget your Core Web Vitals will notice. For teams that must edit daily, we pair it with a headless CMS rather than a heavier frontend.
Do you write the copy or design around ours?
Message-first: the redesign starts from your positioning and the committee’s questions, not from a moodboard. If the messaging needs work, our brand strategy practice leads, and design then serves the message instead of decorating a vacuum.
What happens after launch?
The site hands over documented, with a 30-day monitoring window on rankings and conversions. Most clients continue with CRO: the redesign sets the baseline, and the experiment engine compounds it. Launch is a starting line, not a handoff.
See what your website is costing you.
Free website teardown: a recorded walkthrough of your site: where committees drop, where SEO equity hides, and what a two-lane rebuild would protect and fix, yours to keep whether or not we work together.
You will speak with a senior strategist, not an account manager.