Analytics agency for EdTech
You can't optimize what you don't measure, and you're not measuring what matters. We build measurement plans, attribution and dashboards your board actually trusts: one pipeline number per channel, defensible in the boardroom.
Free 30-minute audit. No commitment. You keep the findings either way.
Every tool claims the deal. So the board decides by opinion.
Ask three systems what sourced last quarter's pipeline and you get three answers: the ad platform credits its clicks, the CRM credits its first touch, GA4 credits something else entirely. EdTech cycles run nine months and cross offline; every model is partly right, which is exactly why nobody can steer. Budget meetings become theatre, and the loudest opinion in the room sets the spend.
Every source. One model. One pipeline number per channel.
The framework is drawn on one page before we build anything; here is the shape it takes.
One pipeline number per channel, defensible in the boardroom and comparable quarter to quarter.
Four deliverables between chaos and a board-grade number.
Measurement plan
What the business needs to decide, and which numbers decide it. Every event we track traces back to a real decision; no data collected "just in case".
Tracking plan
Event schema, naming conventions and implementation specs your developers can extend. Tracking that lives in a document, not in someone's head.
Attribution model
Position-based, adapted to long committee cycles: meaningful touches weighted, calendar gaps handled, offline sources folded in, signed off by marketing, sales and finance.
Dashboard stack
Board view, marketing view, channel view: one pipeline number per channel on every screen, drilled from the same model so the numbers always agree with each other.
Fixed, agreed, trusted: in that order.
The tracking audit becomes a tracking plan
Broken events repaired, naming conventions set, the measurement plan signed. Data starts arriving that you can actually steer by.
Marketing, sales and finance sign the attribution rules
The One Number Framework is drawn, debated and signed. Offline sources captured, committee cycles weighted: one model, in writing, owned by all three teams.
Dashboards people actually use
Board, marketing and channel views live from the same model. One pipeline number per channel, and the first budget meeting run on evidence instead of opinion.
What changes when the numbers agree.
Campaigns taking credit without pipeline become visible once channels report under one model, and the cuts they enable usually fund the engagement. Visibility first, figures after.
One number per channel ends the monthly reconciliation meeting. Budget moves at the speed of evidence: reallocations in days, not quarters of debate.
A dashboard people actually open: pipeline per channel, agreed rules, drillable to the deal. Trust is the deliverable; it shows up in how fast the board approves spend.
The framework needs a stack to fix. Check yours in 20 seconds.
It is for you if
- Your tools disagree and budget meetings resolve by opinion
- Sales runs a CRM and marketing runs platforms; the handoff loses data
- Your board asks for marketing ROI and gets three answers
It is not for you if
- You have no CRM; fix the pipeline records before the reporting
- You want a prettier dashboard on top of broken tracking
- Marketing, sales and finance will not sit in one attribution workshop
Retainers run $6,000 to $18,000 per month, published here and in every audit, before any call. No range, no engagement: that is the rule.
Analytics and reporting for EdTech is the Operations brick of EdukableOS, the operating system behind every service we run. See how the twelve services connect, and how this one combines with marketing automation and paid advertising.
Questions founders ask before investing.
Answered straight. Yours is not here? Ask it on the audit call.
Deeper reads: Analytics for corporate learning →·Analytics for workforce upskilling →·Analytics for LMS platforms →
How much does an analytics engagement cost?
Management sits inside a retainer of $6,000 to $18,000 per month depending on stack complexity. The tracking audit that starts every engagement ends with a written map of what is broken, what it costs in decisions, and what fixing it takes, yours whether or not we run the build.
What is the One Number Framework?
One attribution model, agreed by marketing, sales and finance, that turns every channel’s touches into a single pipeline number. Ads, SEO, email, events and referrals stop arguing in the boardroom; each reports one number, under one set of rules, and the rules are written down.
Our tools already report everything. Why do we need this?
That is usually the problem. The ad platform claims the deal, the CRM claims it too, and GA4 disagrees with both, so decisions fall back to opinion, and the loudest opinion wins. The framework does not add another dashboard; it makes the existing ones agree.
How do you handle EdTech’s long sales cycles?
Position-based attribution adapted to committee buying: first meaningful touch and evaluation-stage touches weighted, procurement-calendar gaps handled honestly, and offline sources (conferences, referrals, inbound calls) captured in the same model instead of falling into "direct".
How long until the numbers are trustworthy?
The 30-60-90 plan is deliberate: tracking fixed in the first month, the attribution model agreed by day 60, dashboards the board reads by day 90. Trustworthy does not mean perfect; it means the rules are written, agreed and stable enough to steer by.
What does "wasted spend found" mean in practice?
Once channels report under one model, underperforming spend becomes visible: campaigns that take credit without pipeline, channels that assist nothing. The first board meeting with clean numbers usually funds the engagement from the cuts it enables. We do not promise a figure; we promise visibility.
Who owns the setup after you leave?
You do, and that is the point. Documentation, a tracking plan your developers can extend, and a dashboard stack your team runs. Analytics you cannot operate is a dependency, and dependencies do not survive board scrutiny.
See which of your numbers the board should stop trusting.
Free tracking audit: where your data breaks, which of your three pipeline numbers is lying, and a 30-60-90 plan toward one defensible number per channel, yours to keep whether or not we work together.
You will speak with a senior strategist, not an account manager.