Retention agency for EdTech
Every point of churn eats your marketing budget. We build onboarding, adoption and renewal programmes that compound revenue you already won, so the customers your funnel fought for stay, expand and refer.
Free 30-minute audit. No commitment. You keep the findings either way.
What does your churn cost per year?
Three numbers from your own dashboards. This is the first calculation of every retention audit; run it yourself.
You bought this customer twice: once with CAC, once with churn.
Every churned customer is a refund on your entire funnel: the ad spend, the content, the demo calls, the procurement marathon, all written off. Marketing celebrates acquisition while the bucket leaks from the other end, and because churn lands in a different dashboard, nobody prices the trade-off. The growth plan quietly becomes: spend more, to replace what was lost.
Four instruments that turn churn from surprise into signal.
Health scores
Usage, engagement and support signals combined into one score per account; churn becomes predictable weeks out, and outreach starts while saving the account is still cheap.
Onboarding milestones
The first weeks decide the year: milestone-based onboarding that gets every account to first value fast, with intervention triggers when a milestone slips.
QBR playbook
Quarterly business reviews with a script your team actually runs: outcomes restated, value evidenced, expansion surfaced, so renewal day is a formality, not a negotiation.
Renewal sequences
Value-evidence emails from month three, timed to contract dates and procurement calendars, built with our email and automation practices and wired into the CRM.
Audit the leak, close the quick wins, build the system.
Churn priced by cohort and cause
Cohort analysis, exit interviews, support-ticket mining. Your churn lands in the calculator math above, by cause, so the fixes target the real leaks.
Onboarding fixes and renewal sequence v1
The highest-churn-cause gets fixed first. The renewal sequence ships with value evidence from month three; first cohort shows movement.
Health scores live, QBR playbook running
Health-score v1 routes at-risk accounts to outreach automatically, and the QBR playbook arms your CS team. NRR becomes the number the board watches.
The numbers a board remembers.
Net revenue retention reported per cohort (retention, contraction and expansion in one number) against your acquisition spend so the trade-off is explicit.
Per cohort, per cause, measured against the audit baseline. Every point of churn removed is CAC refunded, reported in dollars, not percentages alone.
Upsells and cross-sells surfaced by the QBR playbook and usage signals, the revenue line that compounds, because it costs no acquisition spend at all.
Retention needs a base worth keeping. Check yours in 20 seconds.
It is for you if
- You have a customer base large enough for cohorts to mean something
- Product usage data exists, or can be instrumented in the first 30 days
- Renewal or repeat revenue matters to your model this year
It is not for you if
- You are pre-revenue; there is no bucket to measure yet
- Churn is a product problem a programme cannot fix; we will tell you straight
- Nobody owns the system after we hand it over
Retainers run $6,000 to $18,000 per month, published here and in every audit, before any call. No range, no engagement: that is the rule.
Retention and customer growth for EdTech is the Lifecycle brick of EdukableOS, the operating system behind every service we run. See how the twelve services connect, and how this one combines with email marketing and marketing automation.
Questions founders ask before investing.
Answered straight. Yours is not here? Ask it on the audit call.
Deeper reads: Retention for B2C learning →·Retention for language learning →·Retention for LMS platforms →
How much does a retention programme cost?
Management sits inside a retainer of $6,000 to $18,000 per month. The audit call ends with your churn priced in dollars against your acquisition spend (the same math as the calculator above, done properly) so you judge the investment on your numbers.
What does the audit actually deliver?
A retention audit produces three things: your churn priced by cohort and cause, your health-score model v1 with the product signals that predict it, and a 90-day plan: quick wins first, then the system. It is yours whether or not we run the programme.
B2B or B2C: where does retention matter more?
Both, for different reasons. B2B renewal cycles are annual and committee-driven: the renewal is won months before the date. B2C churn is continuous and silent: activation and habit decide it in the first weeks. The system differs; the math (churn cost against margin) is the same.
How long until retention pays back?
Quick wins land inside the first quarter: onboarding fixes and renewal sequences usually move the numbers within a cohort or two. Health-score-driven prevention and expansion systems take two to three quarters to show their full effect, because retention compounds.
How do you connect retention to revenue?
Net revenue retention, churn per cohort, expansion revenue and reactivation, reported against acquisition spend so the board sees the trade-off explicitly: what keeping a customer earns versus what replacing one costs.
What data do you need from us?
Product usage events, contract or subscription records, and support interactions. The audit starts with a data-accessibility check; if the signals we need are not instrumented, that is finding number one, and we scope instrumentation before anything else.
Is this customer success or marketing?
The line is artificial. Renewal sequences, health-triggered outreach and QBR playbooks live where this practice meets email and automation; we build the programmes, the tooling and the measurement; your CS team keeps the relationships. Programmes, not takeovers.
Find out what your churn costs per year.
Free retention audit: churn priced by cohort and cause, a health-score model for your product, and a 90-day plan with quick wins first, yours to keep whether or not we work together.
You will speak with a senior strategist, not an account manager.