Free marketing audit
Find out where your EdTech pipeline is leaking. In 30 minutes. For free.
- Three specific fixes, whether or not you ever hire us
- No pitch, no NDA required
- Run by a senior strategist, not a sales rep
40+ audits deliveredAcross K-12, higher-ed, corporate L&D and consumer EdTech since 2024.
Four things you can hold, not a discipline list.
Your 12 highest-intent keywords, and who ranks for them
The education-buyer search terms that map to pipeline, and the exact pages outranking you for each one.
Your form drop-off rate, measured
Where prospects abandon your demo and trial forms, quantified, with the two fixes that matter most.
Your three biggest paid-spend leaks, in dollars
Campaigns, audiences and placements burning budget without qualified pipeline to show for it.
A 90-day sequencing plan, on one page
What to fix first, what to wait on, and why, sequenced around your academic calendar, not a generic roadmap.
What the 90-day plan looks like.
Days 1–30
- Fix form drop-off at the demo request step
- Pause the paid-spend leaks identified in the audit
- Claim the 12 highest-intent keyword pages
Days 31–60
- Rebuild the landing page around the buying committee
- Launch retargeting against the warm audience only
- Wire funnel reporting before scaling spend
Days 61–90
- Scale the one channel showing qualified pipeline
- Open the next budget window with a sequenced campaign
- Review: keep, fix or kill, with numbers
Structure shown for illustration: every audit is built around your funnel, your segment and your calendar.
“In three months we hit pipeline numbers our last agency missed for a year. They market to a district IT director differently than to a teacher, and it shows in the leads.”
Tell yourself before you tell us.
We’re a fit if
- You’re an EdTech company between $2M and $30M ARR, selling to schools, institutions or L&D teams
- At least one person owns marketing internally
- You want a senior read on your funnel, whoever ends up doing the work
We’re not a fit if
- You’re pre-revenue or selling outside education
- You’re looking for a single-channel freelancer
- You need someone to execute this week, before any diagnosis
About the audit.
Four questions, straight answers. Anything else, ask it on the call.
How long does the audit take?
The call is 30 minutes. Before it, a senior strategist spends about two hours on your funnel: your search visibility, your ad accounts, your forms, your analytics. You get the findings, not a sales deck.
Is it really free?
Yes. No card, no contract, no obligation. We can afford to do this because a meaningful share of audited companies come back to work with us. The audit is how we earn that, not a trap.
What exactly do I receive?
Four things: your 12 highest-intent keywords and who ranks for them, your form drop-off rate measured, your three biggest paid-spend leaks in dollars, and a 90-day sequencing plan on one page. Yours to keep either way.
Am I committing to anything?
No. If the findings are enough for your team to run with, run with them. If you want to talk about working together, we book a second call. Nothing is signed on the audit call itself.
Ready to see where your pipeline is leaking?
30 minutes with a senior EdTech strategist. Three specific fixes, whether or not you work with us.
Get my free audit →Prefer to talk first? Book a call.