About us
Edukable runs marketing operations end to end, for EdTech companies only. Our team comes from the other side of the table: marketing inside EdTech VC funds. This page explains what that taught us.
We learned growth inside EdTech VC funds.
Before Edukable, we were the marketers inside venture funds that invest in education companies. The job had one definition: scale the portfolio companies and return the investment. Not run campaigns: produce growth that survives a quarterly review.
That environment leaves marks. Every action either moves a result or it does not. Budget has no loyalty to activity, only to outcomes. We learned which levers actually move pipeline, and to ignore the ones that only produce reports.
From that seat we also watched generalist agencies take EdTech accounts and apply SaaS playbooks: short cycles, one buyer, free-trial conversion. Then the retainer renewed and the pipeline did not. That gap is structural, not accidental. Edukable exists to close it. We work exclusively with companies that sell software to help humans learn, and with no one else. The nineteen segments we serve are on the who we work with page.
Quick wins first. Then test, analyse, optimise, scale.
The operating loop we bring to every account, straight from the portfolio-company seat: show early signal fast, prove it, then earn the right to scale it.
- 01
Quick wins
Fix the visible leaks first: form drop-off, wasted spend, pages that do not convert. Signal in weeks, not quarters.
- 02
Test
One hypothesis at a time, sized to the academic calendar. A channel earns a trial; it never earns budget by default.
- 03
Analyse
Every campaign reports to pipeline and revenue, not to platform dashboards that mark their own homework.
- 04
Optimise
Kill what does not convert. Fund what does. Small budgets, sharp signals.
- 05
Scale
Only a proven model earns more budget. Scaling is the reward for evidence, not the opening move.
The loop runs in two-week sprints. Each sprint ends with a decision: continue, adjust or stop. You see the same numbers we see, on the same cadence. No monthly PDF summarising activity.
End-to-end marketing operations, not a menu of tactics.
The job is not to run ads or write posts. The job is to build the pipeline an EdTech company loses to the academic calendar, and to run every function that feeds it: discovery, demand, conversion, lifecycle, operations and positioning, as one system.
That system has a name: EdukableOS. It is how we diagnose, sequence and report, and it is the same vocabulary on every page of this site, in every audit and on every invoice.
EdukableOS: six bricks, one funnel.
Read top to bottom, the six bricks are one funnel. Your buyers enter at Discovery and every stage compounds the last. Every service we sell is a named stage of it; nothing floats free as a standalone tactic.
Discovery
Conversion
Lifecycle
Operations
Positioning
Four values, kept even when they cost us.
Say who we are not for
Pre-revenue, outside education, single-channel freelancer work: we say no on the audit page itself. A founder who recognises themselves in the no saves us both three calls.
Publish the numbers
Retainers run $6,000 to $18,000 per month, on the site, in the FAQ, before any call. Every figure we ship carries its scope, period and source; unsourced numbers are advertising, not evidence.
Proof names a mechanism
“Great agency” says nothing. “Inbound demo requests doubled with no drop in lead quality” says something checkable. No testimonial ships without a number, a timeframe or a named mechanism.
No guarantees, no scarcity theatre
Anyone promising faster results than your enrolment cycle allows is lying. We do not run countdown timers, fake limited spots, or growth tactics that create compliance risk for your buyers.
Want to see the method applied to your funnel?
30 minutes with a senior strategist. Three specific fixes, whether or not you work with us.
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