CRO agency for EdTech
You already have the traffic. It's leaking. We find where your funnel leaks and fix it with experiments, not redesigns, then report every lift in revenue per session, not in button-colour folklore.
Free 30-minute audit. No commitment. You keep the findings either way.
What would a half-point lift be worth to you?
Three numbers from your analytics. This is the first calculation we run in every audit; do it yourself, right now.
Redesigns guess. Experiments know.
The classic pattern: traffic arrives, interest is real, and then the form asks seventeen fields, the demo page answers nothing a committee cares about, and the trial loses half its users before the first lesson. So the company buys a redesign, which risks months of SEO equity on someone's taste, changes fifteen things at once and cannot say which one moved the number. Meanwhile the leak quietly taxes every dollar spent upstream on ads, content and events.
A hypothesis library, not a redesign roulette.
Every change is a bet with a stated rationale, sized before it runs, kept or killed by the data.
1 · The backlog
Analytics, heatmaps and session recordings turn opinions into candidates: every suspected leak becomes a written hypothesis tied to a funnel stage and a dollar value.
2 · ICE prioritisation
Impact, confidence, effort, scored before anything ships. The highest-leverage test runs first, and the queue is visible to your whole team, not locked in an agency deck.
3 · The test
One experiment per sprint, run to statistical significance, or an honest before-and-after where traffic is too low for A/B. No testing free-for-alls, no simultaneous changes.
4 · Implement & compound
Winners ship permanently and raise the baseline every channel benefits from. Losers roll back cleanly and sharpen the next hypothesis. The wins stay yours after we leave.
Instrument, close the obvious leaks, start the engine.
Baseline, leak map, quick wins scoped
Analytics audit, session recording, form analytics. Every funnel stage measured, every leak priced in dollars, the first quick-win sprint scoped against the calculator math above.
Form friction, speed, mobile fixes
The obvious leaks close first: field counts, validation errors, load speed, mobile demo requests. Signal in weeks, not quarters, usually the first visible lift of the programme.
First A/B tests on high-intent pages
The hypothesis library takes over: demo pages, pricing and trial onboarding: committee messaging for B2B, friction removal for B2C. One test per sprint, each ending in a decision.
What we report, and what we refuse to.
Every experiment hypothesis names the pipeline stage it targets and is read against accepted pipeline: demo requests sales accepts, trials that activate, not raw form fills.
Revenue per session, reported per funnel stage with its dollar value. Conversion rate without deal size is decoration; we report both, every sprint.
Zero tests run without a hypothesis tied to pipeline, and zero losing tests hidden. A programme where every test wins is a programme that is lying.
CRO needs volume to be honest. Check yours in 20 seconds.
It is for you if
- You have roughly 5,000+ monthly sessions on the funnel we would test, enough to reach significance honestly
- Pages can be edited in days, not release cycles
- You want conversion judged on qualified pipeline, not form fills
It is not for you if
- You want the button-colour lottery; we test hypotheses, not superstition
- You are pre-launch with no traffic to measure yet
- You will not instrument the funnel past the form submit
Below the traffic floor we say so and propose structured rebuilds instead, or send you to SEO and paid first. Retainers run $6,000 to $18,000 per month; published here and in every audit, before any call.
Conversion rate optimization for EdTech is the Conversion brick of EdukableOS, the operating system behind every service we run. See how the twelve services connect, and how this one combines with SEO and paid advertising.
Questions founders ask before investing.
Answered straight. Yours is not here? Ask it on the audit call.
Deeper reads: CRO for B2C learning →·CRO for course platforms →·CRO for tutoring →
How much does an EdTech CRO programme cost?
Management sits inside a retainer of $6,000 to $18,000 per month. The audit call ends with your leaks priced in dollars against your margin, the same math as the calculator above done properly.
What is a leak audit, exactly?
A scored video walkthrough of your funnel: every stage from first visit to closed deal, each leak priced in dollars using your traffic and deal value, and the three fixes ranked by expected impact. Yours to keep whether or not we work together.
How is EdTech CRO different from SaaS CRO?
SaaS CRO optimises one user toward a trial or signup. EdTech CRO splits by buyer: a district evaluator needs committee proof, security answers and procurement reassurance; a consumer learner needs friction gone in seconds. Different buyers, different funnels, different tests.
How long until CRO pays back?
Quick wins land in the first weeks: form friction and speed fixes often move conversion immediately. Meaningful, statistically honest gains take one to two quarters of sustained experimentation. Anyone promising instant lifts is selling noise.
What do you actually test?
Demo request pages, pricing pages, trial and sign-up flows, campaign landing pages, plus the unglamorous work that moves numbers: form fields, page speed, mobile flows and trust signals like security and accessibility statements.
Do we need a minimum of traffic?
Yes, and we are honest about it: under roughly 5,000 sessions a month, A/B tests take too long to reach significance. Below that floor we run structured before-and-after rebuilds with clear measurement windows instead, and we say exactly why.
What happens when tests lose?
Losing tests are reported as learning and rolled back cleanly. A programme where every test wins is a programme that is lying; ours aims for an honest win rate and a backlog that gets sharper every sprint.
Find out what your leak costs per year.
Free 30-minute leak audit: a scored video walkthrough of your funnel, every leak priced in dollars, the three fixes ranked by impact, yours to keep whether or not we work together.
You will speak with a senior strategist, not an account manager.