Paid advertising agency for EdTech
Paid in EdTech is a seasonal sport. We build 12-month flight plans across Google, LinkedIn, Meta and TikTok. Spend concentrates in the four windows when districts, institutions and parents actually buy, and CAC is reported against accepted pipeline, never clicks.
Free 30-minute audit. No commitment. You keep the findings either way.
Your ads run when districts can't buy.
District budgets open in the fall and close in the spring. Bett, ISTE and ASU+GSV concentrate real buying intent into a few weeks. Parents buy in a back-to-school surge, then disappear. A generalist agency paces your budget evenly across twelve months, which means a third or more of it lands in the dead summer, when your buyers are on holiday and your competitors are quiet for a reason.
Twelve months of spend, dated to the moment your buyers can say yes.
Every engagement starts here: your academic calendar, your conferences, your budget windows, mapped into four purchase bursts and the always-on phases between them.
How much of your budget buys silence?
Even-paced budgets are the default every platform recommends. Put your numbers in; this is the calculation we run first in every audit.
Paid media has a floor. Check it in 20 seconds.
It is for you if
- You can commit media budget (from $3,000 per platform per month) across at least two buying windows
- Your product is live and sales can accept or reject leads within a week
- You judge paid media on CAC and accepted pipeline, not clicks
It is not for you if
- You want guaranteed leads; we optimise odds, we do not sell certainty
- You are still looking for product-market fit
- Your landing pages cannot be changed this quarter; send that budget to CRO first
Retainers run $6,000 to $18,000 per month, published here and in every audit, before any call. No range, no engagement: that is the rule.
Four quarters, four jobs.
Each quarter ends with a decision you can defend in a board meeting.
Tracking, lead definitions, first burst
Account and pixel audit, CRM lead-scoring wired back into the platforms, CAC ceiling built on your margin. First burst around Bett and the spring kick-off.
ASU+GSV and ISTE bursts
Spend concentrates around the two conferences your buyers attend. Creative tests committee versus consumer angles; losers are killed early.
The biggest window, fully loaded
The summer surge gets the year's largest allocation: refreshed creative, retargeting pools warmed since spring, landing pages ready for committees.
District budgets open, and attribution
The fall window converts the year's accumulated signal. CAC payback per channel and per window is visible; year two scales what survives the math.
Numbers a CFO recognizes.
Customer acquisition cost down 42% in four months, paid and lifecycle mix rebalanced against CRM acceptance.
Every campaign reports cost per sales-accepted lead from month one; no platform-metric report survives a board meeting.
Four purchase bursts per year, each paced to a real window, zero budget spread evenly across the calendar.
Your CAC has a ceiling. We calculate it before spending a dollar.
Paid reach is rented and prices rise every year, which is exactly why spend must respect a hard ceiling derived from your economics, not from platform defaults.
Margin $500 / customer
CAC ceiling: above this, growth destroys margin
Margin $1,000 / customer
CAC ceiling: every platform bid is judged against it
Margin $2,000 / customer
CAC ceiling: the number your board should hold us to
On the audit call we build your ceiling with real numbers (margin, close rate and sales cycle). If the channels you want cannot meet it, we tell you and do not take the engagement.
A senior EdTech media buyer, not a platform-certified generalist.
Your budget is paced by someone who has run district campaigns and consumer campaigns and knows they are different jobs. They stay your direct contact.
- EdTech-only media buyers: your flight plan is built from procurement calendars, not platform templates
- Compliance guardrails on targeting and creative before launch, not after a flag
- One point of contact who can defend every dollar of spend in your board meeting
Paid advertising for EdTech is the Demand brick of EdukableOS, the operating system behind every service we run. See how the twelve services connect, and how this one combines with demand generation and CRO.
Questions founders ask before investing.
Answered straight. Yours is not here? Ask it on the audit call.
Deeper reads: Paid ads for B2C learning →·Paid ads for language learning →·Paid ads for tutoring →·Paid ads for educational games →
How much does an EdTech paid media programme cost?
Management sits inside a retainer of $6,000 to $18,000 per month, plus media spend, for most accounts at least $3,000 to $5,000 per platform per month. The audit call ends with a CAC-ceiling projection on your margin per customer, so you judge the investment before committing.
What is a flight plan, exactly?
A 12-month media calendar that maps your spend to the education buying cycle: four purchase bursts (Bett and the spring kick-off, the conference season, back-to-school and the fall budget window) separated by low-cost always-on phases that keep retargeting pools warm. Instead of an even monthly budget, every dollar is dated.
How are EdTech paid ads different from SaaS paid ads?
SaaS playbooks run always-on campaigns toward a trial. EdTech buyers purchase on an academic calendar behind a procurement gate, so always-on spend burns between windows and starves inside them. Same platforms, different game; the defaults quietly route your budget to the quiet months.
How long until paid media pays back?
Signal inside the first buying window; confident CAC data after two. A campaign that launches into a dead window meets a market that has already bought; the flight plan exists so we never spend into silence.
How do you connect ads to revenue?
Sales accepts or rejects every lead, and that verdict feeds back into the platforms so the algorithms optimise toward leads your team actually wants. Reporting shows cost per sales-accepted lead and pipeline per buying window; clicks appear only as diagnostics.
Which platforms do you run for EdTech?
Google Search and LinkedIn carry most B2B programmes; Meta, TikTok and YouTube serve B2C and retargeting. The mix follows your funnel and price point, not our preferences, and we will tell you when a platform does not make sense for you.
How do you handle compliance around minors?
Age exclusions, contextual rather than behavioural targeting where under-18s may be reached, and creative reviewed against COPPA and platform policies before launch. Your buyers include the people who enforce student-data privacy; compliance is positioning.
See what your ad budget is actually buying.
Free 30-minute media account audit. You leave with your flight plan drafted, your off-season waste priced in dollars, and a CAC ceiling built on your margin, whether or not we work together.
You will speak with a senior strategist, not an account manager.