Social media agency for EdTech
Presence doesn't pay. Distributed social proof does. LinkedIn for the committees that sign, Instagram and TikTok for the educators who champion, and proof everywhere your buyers check before the demo.
Free 30-minute audit. No commitment. You keep the findings either way.
Followers your buyers never see.
The average EdTech social programme posts into a void: polished graphics liked by other marketers, while the superintendent deciding your category is on LinkedIn reading a competitor's executive posts, and the educators who would champion your product are on TikTok watching someone else teach with it. Presence was achieved. Presence was never the goal.
One brand, two machines, zero vanity metrics.
Every programme starts from this matrix: who we need to move, where they actually are, what content reaches them, and what it moves them toward.
LinkedIn, the network where district and institutional buyers actually read.
Proof formats: client wins with numbers, category point of view, procurement-smart takes that get forwarded inside the committee.
Demo requests and decision-maker inbound, the DMs that start evaluations.
Instagram, TikTok and YouTube, where teaching content and product proof travel together.
Teaching formats: lessons in action, behind-the-product, educator content that earns saves and shares.
Trials, and the qualified retargeting pool that makes every paid campaign cheaper.
Four proof formats, built on repeat.
Client wins
Results with mechanism and timeframe, the posts committees screenshot and forward. Every figure sourced, per the house rule.
Behind the product
How the sausage gets made: roadmap honesty, pedagogy decisions, the trade-offs educators rarely see. Trust before the demo.
Educator content
Teaching-first formats that happen to feature your product, the content TikTok and Instagram actually distribute, built with real educators.
Executive POV
A named person with a point of view on the category: procurement-smart, occasionally contrarian, written to be quoted in the meeting you are not in.
From scattered posts to a running system.
Channel audit and spokesperson setup
Where your buyers pay attention versus where you post. The spokesperson is chosen and their LinkedIn engine is built: positioning, formats, calendar.
The four formats on repeat
Client wins, behind-the-product, educator content and executive POV ship on a weekly rhythm. First qualified retargeting audience starts compounding.
Organic plus the paid multiplier
Winning organic formats become paid creative; decision-maker DMs and assisted conversions are reported against pipeline, not impressions.
What we report, and what we refuse to.
Social touches that appear in the journeys of closed deals, reported per channel, per format. The honest way to value a channel that rarely closes but increasingly decides.
One qualified retargeting audience built from engaged viewers, the asset that makes every paid campaign cheaper, month after month.
Committee members starting conversations in LinkedIn DMs, the highest-intent signal social produces, tracked into the CRM like any other source.
Proof needs a face. Check yours in 20 seconds.
It is for you if
- Someone credible will appear: founder, executive or educator, consistently
- You have proof to distribute: client results, product substance, a point of view
- You will judge the channel on pipeline influence, not follower counts
It is not for you if
- Nobody on the team will be the face; ghosted executive accounts read as ghosted
- You want a posting machine for content nobody on your team would share
- You need immediate pipeline; social compounds, paid and demand close
Retainers run $6,000 to $18,000 per month, published here and in every audit, before any call. No range, no engagement: that is the rule.
Social media for EdTech is the Demand brick of EdukableOS, the operating system behind every service we run. See how the twelve services connect, and how this one combines with content marketing and paid advertising.
Questions founders ask before investing.
Answered straight. Yours is not here? Ask it on the audit call.
Deeper reads: Social for B2C learning →·Social for educational games →·Social for professional development →
How much does an EdTech social media programme cost?
Management sits inside a retainer of $6,000 to $18,000 per month depending on platforms and production volume. The audit call ends with a channel-by-channel view of where your buyers actually pay attention, so you fund the two channels that work and stop renting the four that do not.
What is the Two-Audience Split?
The planning matrix behind every programme we run: decision-makers live on LinkedIn, educators and learners live on Instagram, TikTok and YouTube, and each audience needs different formats moving toward a different goal. One brand, two machines, zero vanity metrics.
Which platforms actually matter for EdTech?
LinkedIn carries B2B: committees, procurement officers and the executive POV that gets forwarded inside districts. Instagram and TikTok carry educators, parents and learners, where teaching content and product proof travel together. YouTube sits in between as the evaluation library. The rest is usually noise for your funnel.
Do we need a founder or spokesperson on camera?
For LinkedIn, yes: someone credible has to be the face. It can be a founder, a head of product or a subject-matter expert; our eligibility check is whether someone on your team will appear consistently. For TikTok and Instagram, educator-style content often outperforms executives anyway.
How do you measure social without vanity metrics?
Assisted conversions and a qualified retargeting audience are the core numbers, plus decision-maker inbound (the DMs and comment threads that start evaluations). Follower counts and raw impressions are reported as diagnostics, never as results.
How does social connect to pipeline?
Two ways, both measured: direct (LinkedIn content and inbound DMs that become demos) and compounding (the retargeting pool and the proof library that make paid and demand programmes convert better). Social rarely closes the deal; it increasingly decides who gets shortlisted.
Can you run our accounts fully?
Yes, but the strongest programmes are co-run: we build the engine (formats, calendar, editing, distribution) around a person on your team who appears. Fully ghosted executive accounts read as ghosted, and committees can tell.
Find out where your buyers actually look.
Free channel audit: where your committee spends attention, which of your formats travel, and a 90-day content system built around one person on your team, yours to keep whether or not we work together.
You will speak with a senior strategist, not an account manager.